"96% of business leaders cite creativity as integral to business success and recovery from the recession, yet 44% say they lack the skills and commitment to deliver it."
Marketing Week, 16 July 2009.
Tuesday, 21 July 2009
Monday, 13 July 2009
Read this: Lost in Navigation
Ovum's Jeremy Green writes insightfully and entertainingly on the state of play in location-based services here.
Or do I mean "location-enabled"...? Possibly not: as Green points out, visitors to London's 2012 Olympics may well spurn location-enabled services, while a location-based service for asthma sufferers is doing rather well. You see, there is a difference...
Quote of the Day
"The perfect [customer] experience is the optimal compromise, because perfection is an illusion."
- Mike Chester, Director of the UK NHS National Refractory Angina Centre, speaking at Henley Business School, 18 June 2009.
The Collaborative Car: Riversimple
Edie Lush writes in The Spectator about Riversimple - the open source hydrogen/electric car. There's innovation in every aspect of Riversimple, not just the engine.
For one thing, you can't buy a Riversimple car, you can only lease one. You pay around £200 per month and 15p per mile, and that covers everything. The company is therefore incentivised to make the car as economical as possible, and to make it run as long as possible. Instead of owning a car that rusts and depreciates, you lease a transportation service.
The open source aspect of Riversimple means that its vehicles can be adapted and evolved by other people. And, in a further marker of the company's commitment to sharing, it's a limited liability partnership rather than a limited company. And to top it all, the company's leaders are relaxed about the need to make a profit any time soon. What would Henry Ford say?
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