"GBK [Gourmet Burger Kitchen] is set to launch a new style of restaurant featuring smaller-sized burgers in an effort to encourage greater frequency of visits from customers."
I've been pondering this snippet from PR Week ever since I first read it a few days ago. Much as I love GBK, I don't buy the idea that offering smaller burgers will make people go there more often. I suppose it might work on a planet where the only source of sustenance was GBK.
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