Is IdeaPaint an innovation, or just an invention? That depends on whether people want to switch to the new technology, which is cheaper and more flexible than conventional whiteboards, but which does need some extra prep work. It also depends on who fits out your office (or, gosh, home), and whether they'll go for the new process they'll need to apply, rather than install, this whiteboarding solution.
I like the idea of whiteboard paint, and I note that blackboard paint has been available for many a year. I also notice that despite the growth of online collaborative tools, most creative group work still gets done in rooms with pens. I guess the committed handyman could combine IdeaPaint with Johnny Lee's Wii whiteboard hack to create a physical/digital collaborative environment - or, at the least, a self-recording whiteboarding room.

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